Golf industry enters new era of collaboration to keep growing game

The leaders of five major golf organizations in the United States shared a refocused, collaborative approach to grow, protect and perpetuate the health of the game during a press conference today at THE PLAYERS Championship in Ponte Vedra Beach, Fla. The LPGA, Masters Tournament, PGA of America, PGA TOUR and the United States Golf Association, […]

Playgolf WEEK stacking up to be biggest week of golf activities

Nearly 300 golf facilities across Australia will host the inaugural Playgolf WEEK campaign from 17-23 November. Held nationally for the first time and presented by Drummond Golf, Playgolf WEEK will be Australia’s biggest week of golf events, aiming to increase participation and engagement with the sport. The participating facilities will be opening their doors to […]

PGA of America’s Perfect Day Marketing Campaign Aims to Take the Intimidation Out of Golf

PALM BEACH GARDENS, Fla. – Despite perceptions to the contrary, most golfers are not very good…but a day on the course is a “perfect day” for all who play the game. That’s the message the PGA of America plans to spread through a new television, print, radio and digital PSA integrated marketing campaign with a […]

‘Growing Golf in the UK’ – free summary report published

‘Growing Golf in the UK’, a comprehensive market research study that aims to help clubs and courses retain, attract and grow their customer base, is published today. Commissioned by Syngenta and undertaken by GfK, one of the world’s largest market research firms, a summary report is available to download free of charge A total […]

Can A Bigger Hole Save Golf?

To date most industry efforts to “fix” golf have centered on the former issue, the time constraint, taking the form of faster playing alternatives to traditional 18-hole courses. Three years ago I wrote a feature on this architectural trend for American Way, the inflight magazine, in which I explained that as far back as 2007 […]