Is your facility women friendly

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also […]

SNAG Model for Growing the Game

Miami, United States: Developmental golf programming company SNAG (Starting New At Golf) and the Miami-Dade Parks & Recreation Department are running one of the largest youth golf programmes in the United States with the hope of introducing the game to hundreds of thousands of kids who otherwise would never have the opportunity to learn the […]

Playgolf WEEK stacking up to be biggest week of golf activities

Nearly 300 golf facilities across Australia will host the inaugural Playgolf WEEK campaign from 17-23 November. Held nationally for the first time and presented by Drummond Golf, Playgolf WEEK will be Australia’s biggest week of golf events, aiming to increase participation and engagement with the sport. The participating facilities will be opening their doors to […]

NZ Golf launches LOVE Golf Campaign

It began with the now world-famous #KogoesPro video with Lydia Ko and All Black Israel Dagg and now New Zealand Golf launches the LOVE Golf campaign. It is the first time that New Zealand Golf has undertaken a nationwide promotion of golf with the aim of the campaign to drive people towards golf club membership […]

PGA of America’s Perfect Day Marketing Campaign Aims to Take the Intimidation Out of Golf

PALM BEACH GARDENS, Fla. – Despite perceptions to the contrary, most golfers are not very good…but a day on the course is a “perfect day” for all who play the game. That’s the message the PGA of America plans to spread through a new television, print, radio and digital PSA integrated marketing campaign with a […]

‘Growing Golf in the UK’ – free summary report published

‘Growing Golf in the UK’, a comprehensive market research study that aims to help clubs and courses retain, attract and grow their customer base, is published today. Commissioned by Syngenta and undertaken by GfK, one of the world’s largest market research firms, a summary report is available to download free of charge A total […]

Urban Golf Australia announces Newcastle Urban Golf League

You may already be aware of a golfing subculture that is currently growing around the world known as Urban Golf. Urban Golfers have rejected the strict rules and dress codes that on course golf offers and prefer to play everywhere. The only equipment required to play Urban Golf is a single club and a pocketful […]

Can A Bigger Hole Save Golf?

To date most industry efforts to “fix” golf have centered on the former issue, the time constraint, taking the form of faster playing alternatives to traditional 18-hole courses. Three years ago I wrote a feature on this architectural trend for American Way, the inflight magazine, in which I explained that as far back as 2007 […]