Make golf lessons work for your game

There are many reasons why golfers seek out instruction. For instance, they may want to be able to hit the ball farther, straighter and more consistent. Does that sound familiar? On the other hand, why do most golfers choose not take golf lessons? That’s right. There are more golfers playing the game right now who […]

Argentine golf prodigy began by swinging a broken broomstick at discarded tomatoes, onions

Dylan Reales started learning to play golf by swinging a broken broomstick at fruit and vegetables discarded at a temporary market in front of his house in one of the poorest neighborhoods in Buenos Aires. Tomatoes, onions and even crushed cigarette packages were his first make-believe golf balls. “I began hitting everything I came across […]

700 kids through the Golf SA Interactive Zone @ Westfield

To tie in the with the second week of the school holidays, Golf SA set up an Interactive Golf Zone in the Centre Court Area at Westfield Marion. Golf was brought to life for three-days between 7 – 9 October at SA’s largest Shopping Centre with Golf SA promoting MyGolf, the National Junior Golf Program […]

PGA Pros Smash Thousand Free Lessons Barrier

The Ryder Cup wasn’t just a roaring success for Paul McGinley and Europe with a team of PGA pros smashing through the one thousand free lessons barrier at Gleneagles. Indeed such was the demand for coaching that hundreds had to be turned away daily from the PGA Swing Zone as spectators eagerly sought the chance […]

Female Golfers ‘Under-Served’, Says Study

Orlando, United States: Golf Datatech, LLC, the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has released the results of the Women in Golf 2014 Study. It’s a comprehensive study of the playing and purchasing habits of the serious female golfer. Today, female golfers make up more than 20% of […]

Who is your champion?

I’ve been fortunate over my career to work with a variety of facilities, companies, and people and in different countries. A question came to mind in recent times about all these experiences I had – why did some facilities and companies have huge booming businesses and programs and others did not? The answer: There was […]

How to connect your members so they stay longer

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in total members annually, along with a drop in the frequency of member play. This is due to a variety of reasons, some of which you can control. If a new member doesn’t feel fully ‘connected’ within the first […]

Cardinia Beaconhills introduces FootGolf to Victoria

First played in The Netherlands in 2009, Footgolf is a combination of soccer and golf and Cardinia Beaconhills Golf Links is pioneering the sport in Victoria, planning to introduce it as a regular weekly fixture in late October. Club Manager Fiza Errington explains “Footgolf is very popular in Europe and is played with a soccer […]

Just one focus – new golfers

A basic management philosophy I tend to follow, especially when you have limited resources is something I call “The Domino Effect”. In a nutshell, what is the one thing I can focus on that will have the biggest flow-on impact for the rest of my operation? As an industry, our No. 1 KPI should be […]

Growing the game through the power of referral

How were you introduced to the game of golf? I’ve been asking this same question over the past several months to the attendees of the various golf marketing presentations I’ve been conducting nationally. This would include golf managers, Boards, and players. The results have been pretty consistent in this informal poll – approximately 80% are […]