Golf Industry Central

Golf industry trying to hit out of the rough

November 22, 2014/0 Comments/in Latest News /by Live4Golf

While the weather across much of the country has turned frightening, many people here in San Diego County and Southern California will include a round of golf during the Thanksgiving weekend celebration. To be sure, the golf industry — a major part of the region’s growing sports business community — has struggled in recent years. […]

Grow The Game Central launches first grant offering

November 10, 2014/0 Comments/in Featured, Latest News /by Live4Golf

To show our support of the national program PlayGolf Week that is happening in Australia 17-23 November 2014, Grow The Game Central is offering an AU$500 grant to one initiative in Australia. (T/C apply) Grow the Game Central was launched in September 2014 with an aim to create a world-wide community of like-minded people banding together […]

Champion to Inspire Next Generation at Asia-Pacific Championship

September 30, 2014/0 Comments/in Featured /by Live4Golf

Australian golfing legend Ian Baker-Finch will discuss his experiences in winning and competing in major championships with the next generation of top golfers at next month’s Asia-Pacific Amateur Championship at Royal Melbourne. The 1991 Open Champion will speak to the event’s competitors during a private reception at Melbourne Cricket Ground and will follow in the […]

Who is your champion?

September 29, 2014/0 Comments/in Best Practice, Featured, golf industry /by Live4Golf

I’ve been fortunate over my career to work with a variety of facilities, companies, and people and in different countries. A question came to mind in recent times about all these experiences I had – why did some facilities and companies have huge booming businesses and programs and others did not? The answer: There was […]

Video golf more popular than ‘real’ golf, study shows

September 27, 2014/0 Comments/in Latest News /by Live4Golf

Some interesting new research released from the US on a very good potential new golfer market segment- video “gamers”. It fits in perfectly to the golfer segments identified in this region that we are wanting to target- juniors and women. “Since 1986, the National Golf Foundation (NGF) has surveyed a representative sample of 40,000 Americans […]

How to connect your members so they stay longer

September 25, 2014/0 Comments/in Best Practice, golf industry /by Live4Golf

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in total members annually, along with a drop in the frequency of member play. This is due to a variety of reasons, some of which you can control. If a new member doesn’t feel fully ‘connected’ within the first […]

Growing the game through the power of referral

September 20, 2014/0 Comments/in Best Practice, golf industry /by Live4Golf

How were you introduced to the game of golf? I’ve been asking this same question over the past several months to the attendees of the various golf marketing presentations I’ve been conducting nationally. This would include golf managers, Boards, and players. The results have been pretty consistent in this informal poll – approximately 80% are […]

Is your facility women friendly

September 20, 2014/0 Comments/in Best Practice, golf industry /by Live4Golf

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also […]

Growing the Game: What does that actually mean?

September 19, 2014/0 Comments/in Latest News /by Live4Golf

I have heard the term “growing the game of golf” bantered around a lot in recent times. For some parts of the industry, a growth in tournaments and tournament prize funds is a solid indicator. Other parts of the industry an increase in golf travel or an increase in retail sales is the barometer used […]