The ‘swinging sixties’ saw a golfer in his twenties take the sport by storm. The secret to some of his success lay in his use of yardage guides; the accurate distances contained therein proving to be an advantage. His 312-metre hit in 1963 stayed a hit for over two decades as the longest drive, firmly planting Jack Nicklaus in the pantheon of golfing greats.

The game’s growth — to become a paradise for professionals — was swift, the quest for perfection never ending. Against a rapidly changing landscape, Best Approach, a pioneer in the field, integrated yardage books and cards with digital platforms in 1994. These further helped golfers make club selection decisions and chart course-specific strategies.

“Migrating from the two dimensional to 3D was the toughest task we faced,” Brian Gammill, Director, International Operations, told The Hindu. From the firm’s Hyderabad office, its staffers visited, mapped and measured (up to sub-foot accuracy) more than 1,400 golf courses worldwide, including the Shinnecock Hills course in Southampton, New York, which has been rated the fourth greatest in the U.S. by Golf Digest.

via Pitch and putt virtually on the world’s best fairways – The Hindu.