Who is your champion?

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I’ve been fortunate over my career to work with a variety of facilities, companies, and people and in different countries. A question came to mind in recent times about all these experiences I had – why did some facilities and companies have huge booming businesses and programs and others did not? The answer: There was […]

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How to connect your members so they stay longer

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Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in total members annually, along with a drop in the frequency of member play. This is due to a variety of reasons, some of which you can control. If a new member doesn’t feel fully ‘connected’ within the first […]

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Cardinia Beaconhills introduces FootGolf to Victoria

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First played in The Netherlands in 2009, Footgolf is a combination of soccer and golf and Cardinia Beaconhills Golf Links is pioneering the sport in Victoria, planning to introduce it as a regular weekly fixture in late October. Club Manager Fiza Errington explains “Footgolf is very popular in Europe and is played with a soccer […]

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Just one focus – new golfers

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A basic management philosophy I tend to follow, especially when you have limited resources is something I call “The Domino Effect”. In a nutshell, what is the one thing I can focus on that will have the biggest flow-on impact for the rest of my operation? As an industry, our No. 1 KPI should be […]

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Growing the game through the power of referral

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How were you introduced to the game of golf? I’ve been asking this same question over the past several months to the attendees of the various golf marketing presentations I’ve been conducting nationally. This would include golf managers, Boards, and players. The results have been pretty consistent in this informal poll – approximately 80% are […]

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Is your facility women friendly

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A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also […]

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SNAG Model for Growing the Game

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Miami, United States: Developmental golf programming company SNAG (Starting New At Golf) and the Miami-Dade Parks & Recreation Department are running one of the largest youth golf programmes in the United States with the hope of introducing the game to hundreds of thousands of kids who otherwise would never have the opportunity to learn the […]

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Playgolf WEEK stacking up to be biggest week of golf activities

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Nearly 300 golf facilities across Australia will host the inaugural Playgolf WEEK campaign from 17-23 November. Held nationally for the first time and presented by Drummond Golf, Playgolf WEEK will be Australia’s biggest week of golf events, aiming to increase participation and engagement with the sport. The participating facilities will be opening their doors to […]

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NZ Golf launches LOVE Golf Campaign

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It began with the now world-famous #KogoesPro video with Lydia Ko and All Black Israel Dagg and now New Zealand Golf launches the LOVE Golf campaign. It is the first time that New Zealand Golf has undertaken a nationwide promotion of golf with the aim of the campaign to drive people towards golf club membership […]

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PGA of America’s Perfect Day Marketing Campaign Aims to Take the Intimidation Out of Golf

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PALM BEACH GARDENS, Fla. – Despite perceptions to the contrary, most golfers are not very good…but a day on the course is a “perfect day” for all who play the game. That’s the message the PGA of America plans to spread through a new television, print, radio and digital PSA integrated marketing campaign with a […]

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