Playgolf WEEK is giving all primary schools in Australia the chance to win a MyGolf Schools Kit valued at $550, a 1-hour clinic with a Golf Australia Rookie Squad Member; and a $500 Coles/Myer Voucher for the teacher. Classes or schools simply need to design the ultimate mini-golf hole, with the entry judged the most […]
Some people would say that golfers aren’t athletes. Those people would be wrong, but they’re entitled to their own opinion. For those who still have doubts, check out Speedgolf. The goal of the game is to finish a round of golf in the fewest number of strokes, as fast as possible. Does it sound athletic now? On Sunday, […]
NELSON Bay Golf Club is looking to tackle the industry-wide downturn in people playing golf by offering a new nine-hole business and social competition. The club has taken up an idea suggested by industry leaders in Australia and worldwide to offer more nine-hole competitions, which cater for “time-poor” golfers. Throughout the daylight-savings period, between October […]
Golf Datatech, LLC (golfdatatech.com) has released the results of the Women In Golf 2014 Study; a comprehensive study of the playing and purchasing habits of the serious female golfer. According to Datatech, female golfers make up more than 20% of the estimated 25 million golfers in the U.S., today and approximately 19% of all golf […]
A new concept in family entertainment launches in Hamilton today showcasing revolutionary technology not seen anywhere else in the mini golf space within Australasia. Ice Age, an 18 hole mini golf course themed on the Ice Age period offers a mini golf experience like no other; utilising animatronic technology to create a unique and exciting […]
I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our business. I’m someone who is […]
Now that the Royal & Ancient Golf Club has voted to allow women as members — hey, it only took 260 years — let’s daydream a little about five things we’d like to see happen in women’s golf, hopefully quicker than 2½ centuries from now. A professional women’s event at Augusta The LPGA’s energetic and […]
First played in The Netherlands in 2009, Footgolf is a combination of soccer and golf and Cardinia Beaconhills Golf Links is pioneering the sport in Victoria, planning to introduce it as a regular weekly fixture in late October. Club Manager Fiza Errington explains “Footgolf is very popular in Europe and is played with a soccer […]
A basic management philosophy I tend to follow, especially when you have limited resources is something I call “The Domino Effect”. In a nutshell, what is the one thing I can focus on that will have the biggest flow-on impact for the rest of my operation? As an industry, our No. 1 KPI should be […]
How were you introduced to the game of golf? I’ve been asking this same question over the past several months to the attendees of the various golf marketing presentations I’ve been conducting nationally. This would include golf managers, Boards, and players. The results have been pretty consistent in this informal poll – approximately 80% are […]
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