Topgolf is fully embracing its opportunity to attract the next generation of golfers.

The massively-popular entertainment centers are the driving ranges of a new era, a unique combination of technology, fun and social interaction that bring together players of all ages and abilities — even non-golfers — for friendly competition. And now Topgolf is offering free play to junior golfers as part of a major new initiative to introduce more people to the sport.

Topgolf last year formed a strategic alliance with the PGA Tour and LPGA, with both professional tours recognizing how the company’s innovative approach could introduce golf to new audiences. This past weekend, as a result of that partnership, Topgolf hosted junior golfers (ages 6-17) from The First Tee and LPGA-USGA Girls Golf programs to free play at five different venues across the country. Topgolf’s new program extends far beyond those Junior PLAY events and “can only have further benefits to the game of golf,” says LPGA Chief Commercial Officer Jon Podany.

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